Brutal Intentions: Transforming Brutalism & The Case for Crosley Tower

Building Architecture- Large Scale (>10,000 sf)

Project Narrative

Demolition is everywhere. Brutalist architecture and associated buildings are endangered, with many of these structures facing demolition worldwide. Given society’s push to achieve a more sustainable future, we can no longer rely on demolition to get rid of our problems. Some in the architectural industry have chosen to address this issue through methods of transformation and adaptive reuse to preserve and alter previously unpopular, aging identities. By understanding the concepts of value, permanence, obsolescence, and preservation, innovative design solutions can challenge the widespread endangerment of buildings. Brutalism is slowly gaining popularity after a large period of distaste. However, a timely response is needed in order to prevent the end of this controversial, unique, and historical style.

In the case for Crosley Tower, a concrete high rise associated with Brutalism, on the University of Cincinnati’s campus in Cincinnati, Ohio, demolition is soon approaching. Innovative methods of transformation, preservation, and demolition will alter the structures identity and provide hybridized solutions that challenge its unique existence. A matrix of iterations involving constraints of addition, subtraction, and combinations of both provides a selection of four designs to be iterated on a more detailed level. These four project proposals and final design both meet and challenge the physical and metaphysical nature of Crosley Tower in order to realize potentials hindered by traditional, uninventive demolition.


Project Details

Submission Category

Building Architecture- Large Scale (>10,000 sf)

Date of Completion

December, 2021

Project Team


***Completed in April 2022.