To take advantage of the talent-rich market, this confidential financial services client approached our firm to envision a novel workplace environment to attract new hires. Up for the challenge, our design team brought this idea to life in Atlanta, GA. The Talent Magnet expands this client’s reach, advances their portfolio strategy, and redefines traditional workplace boundaries.
The Talent Magnet isn’t a typical work environment; there are 40 workstations for 200 people, and the design enables employees to customize their experience. Our team developed personas and considered their journeys, ensuring the user experience was positive for employees, guests, and curious prospects.
The new office balances social and collaborative hubs, focus areas, and traditional and flexible workstations. The central social hub offers opportunities to host networking and community events. A collapsible, multi-purpose space at the end of the main thoroughfare creates even greater flexibility—whether the room is closed for a private meeting or open for a large event.
The building, a converted Sears factory, is rich with history. Exposed brick and concrete columns establish an industrial vibe, while large windows and wood tones create a natural and airy interior. Instead of hiding this historic structure, we lit the top of the columns and wrapped them with a colorful graphic to honor it. The office aims to celebrate Atlanta and the local community; artwork created by local artists adds flair to the space, and a custom light fixture displays the letters “atl.” Inspired by the architecture of Atlanta’s city hall, we designed a custom floor pattern inside the social hub to add some edge to this highly trafficked area.
The Talent Magnet is operating as intended; the space attracts potential employees and incentivizes current employees to pop in the office and collaborate. Best of all, everyone can have a unique experience in the environment—showcasing the power of design for people.
Interior Architecture- Large Scale (>5,000 sf)