Promowest Pavilion at Ovation

Interior Architecture- Large Scale (>5,000 sf)

Project Narrative

Our firm, the Cincinnati-based experiential company, was tapped in early 2021 to contribute to the creation and activation of Promowest Pavilion at Ovation: Greater Cincinnati’s newest live music event venue. Promowest Productions tasked our firm with curating a unique series of murals to adorn both interior and exterior spaces at Ovation. Josh Heuser and Andrew Salzbrun gathered local artists such as Chroma Projects, Jenny Ustick, and Nelter Small Batch to create pieces featuring music icons including Jack White, Joan Jett, Post Malone, and more. We also commissioned nationally renowned Miami-based artist, Hoxxoh, to create one of his signature, show-stopping pieces on the exterior of the building.

In addition to mural curation, we were entrusted with the experiential design of the venue. Leveraging our expertise from both large scale events like BLINK and renowned spaces like Ghost Baby OTR, we delivered Promowest with unique, refined, and luxurious spaces throughout Ovation. Every color, fabric, and piece was chosen carefully to create an environment that fosters human connection and inspires lasting memories.

Speciality Awards

Community Impact

As part of the Promowest Pavilion at Ovation project, we contracted Hoxxoh, a nationally recognized street artist. In partnership with our firm and Promowest, Hoxxoh, created one of his signature portal-murals on the exterior of Ovation Pavilion’s western-facing wall. Hoxxoh’s work expresses how we can be pulled in one direction when we are really meant to be going in another. Hoxxoh suggests through his art that if we follow the natural flow of times predetermined, an experience of beauty and pure form will take shape. This incredible mural acts as a beacon to welcome guests into the Promowest experience. The artwork adds another incredible mural to the city’s landscape and art scene.

Project Details

Submission Category

Interior Architecture- Large Scale (>5,000 sf)

Date of Completion

August, 2021