UC Health worked with designers to explore the brand’s key message, “In Science Lives Hope,” and how to translate that into their physical environment. The team developed system-wide environmental guidelines, which would serve the purpose of a blueprint for the entire build. It was important for the medical center to establish a standard for their spaces to support healing, inspire confidence in the quality of care they provide, and empower staff to be their best every day–all reflective of their culture of hope and the benefits of academic medicine.
Key to the project's success was a reframing of the patient journey - including redefining the arrival sequences and even street naming to create a clear exterior arrival experience. A major point of focus was creating a distinct front entrance - one that draws a major presence at the street level using an intricate canopy and distinctive naming, storytelling, and branding throughout the exterior space.
Within the interior, a similar strategy was deployed along with intentional curation of each element within the lobby to create clarity and ease of navigation. Calming and striking graphics instill confidence while historical artifacts and digital storytelling convey the long history of innovation for this organization.
The main campus entry revitalization at UC Medical Center serves as a cornerstone of communicating the brand to the community and enabling visitors to come together to collaborate, explore, and experience the hope that UC Health brings to the region.
Experiential Graphics- Large scale (environments or systems)