Designed to meet the unique needs of complex neurological patients, the UC Gardner Neuroscience Institute provides outpatient services, education for future care providers and ground breaking research to advance this specialized area of care.
Simultaneous to the planning for the new building, our firm was asked to assist UC Health in re-envisioning the comprehensive wayfinding and donor recognition systems to align with their newly launched brand positioning. The design process included immersive methods such as “Secret Shopper” observations, focus groups and key stakeholder workshops to identify the core challenges and a vision for the future.
The new system design seeks to evoke a sense of confidence in care provided by the organization through its boldness and yet streamlined aesthetic. Highlighting the organization’s focus on innovation and tenacity for discovering the root cause of the toughest medical challenges, the signature red brand color within the wayfinding system seems to emanate from within. The boldness of the red is carefully balanced with crisp white and cool grays to assist in reflecting the organization’s brand in a way that is comforting and calming for patients. The donor recognition seeks to honor the generosity of the building donors while complimenting the controlled hierarchy within the environment.
The systems were launched through a series of road shows, immersive training sessions and leave behind tools to assist the organization in operationalizing the system over time.
Experiential Graphics- Large scale (environments or systems)