50 West

Building Architecture- Small Scale (<10,000 sf)

Project Narrative

Fifty West’s new location embodies more than just great food and beer—it’s a carefully crafted experience that evokes the nostalgia of a classic American road trip, complete with the warmth and charm of a familiar roadside stop. Drawing inspiration from Route 50, this destination invites you to rediscover the joy of adventure and community, weaving a sense of togetherness into every detail of its design and atmosphere.

At the heart of Fifty West's concept is the idea of creating a third space—a welcoming environment where guests can relax, socialize, and linger. The architectural vision brings this to life with thoughtful design choices that instantly feel familiar. Picture walk-up order windows and a repurposed Volkswagen Bus transformed into a dining table, all evoking the nostalgia of a classic American rootbeer stand. These elements offer visual cues that make visitors feel right at home, while the layout focuses on inclusivity, catering to families with a kids' sand area integrated into the beer garden. Every detail is aimed at creating an inviting space that welcomes guests of all ages.

Fifty West's design is equally committed to fostering social connection. Community-focused spaces, like volleyball and pickleball courts, encourage active participation and interaction. The flexible seating arrangements—whether it’s long communal tables for groups or cozy four-top setups—provide the perfect environment for both large gatherings and intimate moments. This design isn’t just about aesthetics; it’s about encouraging people to come together, have fun, and make memories.

The brand also embraces a modern retro aesthetic, blending vintage elements with contemporary touches. This combination creates a space that feels both fresh and nostalgic, catering to a wide range of preferences. Whether you’re a solo traveler, a family with kids, or a group of friends, there’s a space for you at Fifty West. The design serves as a backdrop for the ever-changing calendar of dynamic programming, from live music performances and cornhole tournaments to charity runs and movie nights. Every visit offers something new, inviting guests to return again and again for fresh experiences.

In addition to its vibrant atmosphere, Fifty West offers crave-worthy food and drink, inspired by the spirit of Route 50. From burgers that embody the flavors of the journey to hand-spun shakes and crispy fries, the menu complements the overall experience with high-quality, indulgent offerings.

Fifty West's new location is more than just a place to eat—it’s a destination that celebrates the joy of the journey. Through thoughtful design, community engagement, and an adventurous spirit, Fifty West creates a space where every visit is an opportunity to make new memories and savor the experience.