City of Dublin: Bridge Park

Experiential Graphics- Large scale (environments or systems)

Project Narrative

Public-private partnerships are transformative initiatives. Those like Bridge Park that respect a city’s historical context elevate the user experience for generations to come.

The challenge was to define the user experience in the new urban landscape. The project's goal was to position Bridge Park as a civic extension connecting the original foundational elements with this latest economic development. It needed to amplify the new opportunities for growth in new businesses and communities and integrate this change with historical Dublin.

When it came to the wayfinding experience, it was vital to maintain connectivity while blending the new architecture into the historical context that gives Dublin its identity. Collaborating with the City of Dublin, key city departments, and private development, we integrated a wayfinding and parking strategy into a comprehensive public and private investment: Gateways, Streetscapes, Signage, Parks, and Trails. All part of integrating Bridge Park into a unified user experience across the entire city.

The new shift in demographic required an entire system adaptation to reflect the active lifestyle that new community members brought to the area while also remaining in touch with the values that make Dublin unique.

This project ensures that the city feels continuous through wayfinding and architecture, shifting from outside to inside the buildings themselves. Blurring the lines between outdoor and indoor placemaking establishes an elevated user experience from highway to hallway.

Speciality Awards

Project Details

Submission Category

Experiential Graphics- Large scale (environments or systems)

Date of Completion

January, 2018