Heidt Family Champions Center – Xavier University Athletics

Experiential Graphics- Large scale (environments or systems)

Project Narrative

Xavier University requested the transformation of an existing recreation center on their West Campus to serve as the new home for their Olympic sport teams – soccer, baseball, swimming, and track & field. Promoting the natural energy found within the athletic training facility was the primary goal of the design. To execute this vision, MSA Design organized several discussions with student athletes, coaches, trainers, and athletic administration staff. This collaborative approach utilizing workshops, presentations, and internal design team collaboration allowed for a final planning concept, material pallet, and branding approach, inspiring great approval by all users tested and from the client side.

To achieve the client’s vision of promoting the natural energy within the facility, MSA Design honored large volume spaces and provided physical and visual connection throughout.

Developing heavily branded environments in close collaboration with the architecture and interior design disciplines ensure a cohesive experience throughout the space. Considering the end user of young athletes inspired exciting and energetic graphics. The elements reflect the brand of Xavier University in unexpected was, such as the repetitive diamond shape inspired by the negative space in the Xavier logo found throughout the facility.


Project Details

Submission Category

Experiential Graphics- Large scale (environments or systems)

Date of Completion

February, 2021