JP Flooring Showroom

Experiential Graphics- Large scale (environments or systems)

Project Narrative

JP Flooring is one of the largest flooring and tile companies in the region. More than 20 years ago, they asked us to design their identity and showroom, and now we've had a chance to do it again.

The theme was to reduce and simplify with a focus on customer experience. We started with an identity refresh, resulting in a cleaner, bolder look that kept the existing brand equity.

In the showroom, we created a quiet, neutral environment that focuses on the product, additional design space, and eliminates the busy vendor displays seen in other flooring showrooms. Updates in lighting and furniture reinforce the theme.

The lobby features a large-scale, sculptural JP logo composed of the industry's best flooring materials to represent all JP offers. A large reception desk provides ample counter space to check out/return flooring samples, and the red welcome wall anchors the composition. A series of lighted graphics deliver the "Selection + Service = Value" sales proposition, underscoring JP's value to its customers. Custom wood floor displays feature larger samples allowing customers to compare between species and finishes. A series of (3) new design suites provide space for design professionals and their customers to work together.

JP's employees are their most important asset. Office messaging keeps the JP team focused and working together. The theme "Be Awesome" is introduced monumentally in the lunchroom but also as a signature to colorful wall graphics throughout the office. A large digital display, with custom "JP TV", trumpets special events and employee recognition.

Speciality Awards


JP Flooring was one of our first clients to embrace an integrated brand strategy back in 1995. Since then, we have continued to make them a leader in the flooring industry by creating showrooms with the customer in mind. We eliminated all the typical retail flooring store clutter to help customers quickly see and select the product. Our simple, repeatable sales process graphics make the shopping experience efficient and rewarding. The finished space integrates lighting, interiors, fixturing, environmental graphics, and digital content to provide a delightful flooring purchasing experience unlike any other in the world.

Project Details

Submission Category

Experiential Graphics- Large scale (environments or systems)

Date of Completion

January, 2019