Read Ready Covington is a community-wide early literacy initiative that helps the children of Covington arrive to Kindergarten ready to learn. The thought behind the effort is to take education beyond the classroom and to make learning a community effort. To achieve this goal, we used design to bring color and excitement for lifelong learning out into the city through experiential graphics.
Using educational street signage placed at a child's eye level, murals, and sicker/poster placements as community engagement pieces, Read Ready Covington encourages kids and parents to learn as they go throughout their days.
We're in year two of the Read Ready Covington campaign, and upcoming activations include more murals, street signs, and in-community games based on the Brigance test, which is the benchmark for determining Kindergarten readiness.